The last few years have seen a staggering growth in the Web in terms of the number of sites and the number of users.The Web can enable businesses to tap into new markets, create new information structures and forge new supply conduits.
Anyone can publish their company, organisation, association, research results, recipe collections or whatever at low cost - across the globe. Even if the website attracts a lot of visitors, the webmaster normally won't face any increase in costs (some providers charge the webmasters for the number of visits).
The Web is interactive. Links on your website can direct visitors to their fields of interest. Your website can arrange for immediate feedback via e-mail, guestbook, forum or online order.
You can include multimedia components such as sounds and animations.
The Web is a very fast information source - you can change the content of your website in seconds, as often as you want.
